Two groups evolving at the edge of innovation in their respective activities have met. The partnership will exceed the prepaid product offer. Orange and Delhaize have worked together on sales animations that will rhythm the seasonal highlights throughout the year, be it with booths, animations or games. A fruitful collaboration has also brought up new furniture to valorise the prepaid product range of Orange.

“I’m very proud of our collaboration with Delhaize Group. Both of our companies share the vision that merchandising techniques are essential to allow customers to inform themselves, enabling them to choose the products suiting best their use and type of consumption,” underlines Alain Lahr, director domestic sales.