Baloise wins two Red Dot Design Awards

fr en de

Around a year after its Group-wide rebranding, Baloise has won two prestigious Red Dot Design Awards in the categories “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts”. The Red Dot Design Award is a leading global design competition.

<< Back
30/08/2023 |
  • Bâloise-Assurances-Luxembourg

We launched our new corporate identity around a year ago, and have since presented ourselves as Baloise with a fresher and more dynamic look across the Group. Our new corporate identity has now picked up two Red Dot Design Awards. Baloise was recognised in the “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts” categories of the “Red Dot Award: Brands & Communication Design” section. “It is a great honour that our brand has won the internationally renowned Red Dot Design Award in two categories. The accolades are deserved recognition for our employees’ international, cross-departmental collaboration on the rebranding that has given Baloise a new look,” says Daniel Zangger, Head of Branding at Baloise.

Dreams, visions, talent, ideas and innovations: the world is full of opportunities, and Baloise gives people the security they need to explore them. This idea is at the heart of our corporate identity, and is reflected in our logo, our colour scheme and our new brand sound composed by audity GmbH. Baloise developed the new corporate identity with the support of brand agency MetaDesign. “Working closely with Baloise, we have succeeded in bringing the new positioning of the brand to life. And we are now reaching a new audience with it. We are very proud of that. The awards prove that we were right to take a bold approach to the process, and underline the excellent working relationship we enjoy with Baloise,” says Lukas Eiselin, CEO of MetaDesign.

Back to top  | << Back

Communiqués liés

kneip 0
09/04/2024 Personnalités

Kneip announces Elisa Alonso Sanz to become new Chief Execut...

Kneip, the fund data management company, is today announcing that it appointed E...

KNEIP
IMG 3428
09/04/2024 Personnalités

Un nouveau commercial interne pour LIFTEUROP

Maxime Llorens rejoint LIFTEUROP (Groupe ALIPA), le fabricant luxembourgeois d...

Lifteurop
Frederic Vonner - PwC Luxembourg
09/04/2024

EU ESG UCITS AuM set to reach over €9tn by 2027

Investment flows towards EU ESG UCITS funds surged last year. Article 8 and Arti...

PwC Luxembourg
09/04/2024

Eurasian Resources Group Inks MoU to Supply Cobalt to Japane...

Eurasian Resources Group (“ERG” or “The Group”), a leading diversified n...

Eurasian Resources Group
Julie Becker LuxSE
08/04/2024

7th Exchange of the Year title awarded to LuxSE

For the seventh time since 2017, the Luxembourg Stock Exchange (LuxSE) has been ...

Bourse de Luxembourg
bgl
04/04/2024

BGL BNP Paribas : Résultats consolidés au 31 décembre 202...

Performance solide grâce à la dynamique commerciale et la force du modèle div...

BGL BNP Paribas

Il n'y a aucun résultat pour votre recherche

We use cookies to ensure the best experience on our website. By accepting you agree the use of cookies. OK Learn more