Baloise wins two Red Dot Design Awards

fr en de

Around a year after its Group-wide rebranding, Baloise has won two prestigious Red Dot Design Awards in the categories “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts”. The Red Dot Design Award is a leading global design competition.

<< Back
30/08/2023 |
  • Bâloise-Assurances-Luxembourg

We launched our new corporate identity around a year ago, and have since presented ourselves as Baloise with a fresher and more dynamic look across the Group. Our new corporate identity has now picked up two Red Dot Design Awards. Baloise was recognised in the “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts” categories of the “Red Dot Award: Brands & Communication Design” section. “It is a great honour that our brand has won the internationally renowned Red Dot Design Award in two categories. The accolades are deserved recognition for our employees’ international, cross-departmental collaboration on the rebranding that has given Baloise a new look,” says Daniel Zangger, Head of Branding at Baloise.

Dreams, visions, talent, ideas and innovations: the world is full of opportunities, and Baloise gives people the security they need to explore them. This idea is at the heart of our corporate identity, and is reflected in our logo, our colour scheme and our new brand sound composed by audity GmbH. Baloise developed the new corporate identity with the support of brand agency MetaDesign. “Working closely with Baloise, we have succeeded in bringing the new positioning of the brand to life. And we are now reaching a new audience with it. We are very proud of that. The awards prove that we were right to take a bold approach to the process, and underline the excellent working relationship we enjoy with Baloise,” says Lukas Eiselin, CEO of MetaDesign.

Back to top  | << Back

Communiqués liés

KPMG Promotions 2024
11/07/2024 Personnalités

KPMG Luxembourg invests in its talents with 12 new leaders t...

KPMG aims to create one of the most innovative, healthy and inspiring working en...

capgemini copy

Generative AI is set to be adopted by 85% of the software wo...

Generative AI (Gen AI) is expected to play a key role in augmenting the software...

Clotilde Buriez - Stefan Rech - new PwC Partners
10/07/2024 Personnalités

PwC Luxembourg strengthens its Assurance team with two new (...

PwC Luxembourg is pleased to welcome two new Audit Partners to the Alternative I...

PwC Luxembourg

Uber Eats se lance au Luxembourg

Uber Eats est ravi d'annoncer son lancement au Luxembourg, rendant la livraison ...

Uber Eats
10/07/2024 Personnalités

DLA Piper announces strategic leadership appointments in Lux...

Global law firm DLA Piper has announced the promotions of two business operation...

DLA Piper
640px-CA Indosuez Wealth Management logo

Indosuez Wealth Management launches the “StartUp Connectio...

“StartUp Connections” is a digital platform offering simplified access to an...

CA Indosuez wealth management

Il n'y a aucun résultat pour votre recherche

We use cookies to ensure the best experience on our website. By accepting you agree the use of cookies. OK Learn more