New leadership for Maison Moderne's communication agency

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Stéphanie Schleich joins Maison Moderne to lead its communication agency and becomes a member of the media company's executive committee.

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24/03/2024 | Personnalités
  • Ste?phanie Schleich v2

Freshly elected "Brand Manager 2024" by her peers, Stéphanie Schleich nevertheless leaves the world of advertisers to take over the direction of Maison Moderne's communication agency. More than 500 brand managers, communication directors, and marketing managers from Luxembourg had been invited to vote among their peers and express their opinions on who they believed were the best in four categories. Stéphanie Schleich had won the first prize in the "Hospitality & Retail" category, having been responsible for marketing and communication at the Cocottes group for nearly four years.

"With nine years of agency experience before joining an advertiser, I am excited to take on this new challenge at Maison Moderne. The stimulating challenges, the existing teams, and the inspiring vision of the Brand Studio that we will develop together offer beautiful opportunities that should be more than rewarding. Although my main role focuses on the communication agency, I am also eager to explore the Maison Moderne ecosystem with the club, activities focused on press and media aspects. All of this greatly piques my curiosity, and I look forward to diving into it," says Stéphanie Schleich.

With around thirty employees, Maison Moderne's agency represents about a quarter of the media company's teams, which has 120 employees divided into four departments - press, business club, agency, and advertising department.

"While we are among the main structures in the country, we have always been discreet at the level of our agency," testifies Mike Koedinger, founder, and CEO of Maison Moderne. "We have developed a clientele with good references both at the institutional level and in the main companies of Luxembourg, but we have primarily dealt with incoming client requests."

If Maison Moderne's agency is less identified as such, it is also because of its specialization. "We do not run advertising campaigns," explains Mike Koedinger. "That's the visible part of the iceberg, but it's not the most important part of the market. As a publishing house, we specialize first in content, then in design. We develop communication strategies, create content, and distribute it to reach our clients' targets with the right messages."

"Among the challenges I have accepted to take on, there is the one of evolving Maison Moderne's agency: repositioning it and rebranding it to develop new projects by expanding the range of services and continuing to be a force for innovation for the company," adds Stéphanie Schleich. "In this process, we are currently looking for digital strategists, social media experts, GenAI specialists, and Employer Branding wizards."

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