Voyages Emile Weber opens the next chapter with a new logo

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Voyages Emile Weber, one of the leading travel and mobility companies in Luxembourg and the Greater Region, is proud to announce the unveiling of its new logo. In addition to modernizing the visual brand identity, the comprehensive rebranding aims to strengthen the connection of various services, brands, and subsidiaries to the overarching brand, its core values, and vision, without neglecting their unique characteristics.

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As part of this transformation, Voyages Emile Weber will be renamed to "emile weber." This decision reflects, on the one hand, the company's strong roots in Luxembourg, its traditions, and family values. At the same time, this change signals a new beginning, driven by the significant growth of recent years, aiming to revitalize relationships and emotional bonds with customers, partners, and employees. The introduction of the new and now 6th generation into the management of the family business was another catalyst for the project's implementation.

The new logo of the corporate group is characterized by its clear, graphic lines and deliberately avoids using the word "Voyages" to highlight the diversity of the company's services, products, and facets. Complemented by the impactful slogan "all about your journey," emile weber emphasizes its commitment to providing high-quality services – no matter when and where they are needed. The deliberate choice of an English-language slogan underscores the ambitions to meet the growing demands of an international environment, where global customers, international partnerships, and a multicultural workforce play a significant role. At the same time, the passion for the work and dedication to the parent brand are emphasized, serving as the driving force behind the daily work at emile weber.

To illustrate the repositioning, emile weber launches a comprehensive national image campaign. This campaign highlights the company's diverse activities and strengthen the emotional connection of the target audience to the brand. The campaign starts in November 2023 and will run until January 2024 to give the company's brand communication a new face in the long term.

emile weber invites everyone to embark on this exciting journey of change and looks forward to continuing to be a reliable partner for all travel and mobility needs. Explore the full diversity of the company at www.emileweber.lu.

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