Be pride. Be Luxembourg.
In reference to the Pride month, Luxair and the association Rosa Lëtzebuerg join their voices to convey a message of inclusiveness across Europe.
On June 1st, Luxair surprises, once again, the Grand Duchy by unveiling the new special livery of its De Havilland Q400 aircraft, registered LX-LQC, in the colours of the rainbow, designed in partnership with the Luxembourg association Rosa Lëtzebuerg, which has been actively fighting for the rights of the LGBTIQ+ community since 1996. The fuselage and cabin interior decoration now bear the colours of the pride flag. With its "Be pride. Be Luxembourg", Luxair will spread the message of inclusiveness throughout Europe. The LX-LQC will make its first flight on June 1st 2021 to Ibiza.
The creation of a new livery is only the most visible part of a partnership that aims to raise awareness on this subject. The first step of this collaboration consisted in organising internal seminars to enable Luxair employees to become aware, to identify the factors of discrimination and to act against it. Indeed, through this partnership, Luxair wishes to continue to develop, both internally with its employees and externally, a more inclusive and welcoming culture.
The reason for Luxair's existence is to enable communities to meet. Inclusiveness, therefore, is a fundamental value to be protected and promoted.
In this context, Luxair decided to partner with Rosa Lëtzebuerg and show its support to the LGBTIQ+ community with well-defined activities, both internally and externally, and to convey, once again, a clear message, which encourages everyone to express their true personality and live their identity freely.
Luxair is also launching a range of products to commemorate the event and encourages everyone to wear the Luxair colours for Luxembourg Pride Week, which will take place in Esch-sur-Alzette from the 3rd to 11th July 2021.
Among the products offered, customers will be able to discover: mugs, thermal bottles, T-Shirts, pins and "remove before flight" key rings. They will be available as of June 2nd, in the Luxair Travel Stores, in the departure hall at Luxembourg Airport and in Munsbach, 25 rue Gabriel Lippmann, Munsbach. All profits from these sales will be donated to the Rosa Lëtzebuerg association.
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