With the launch of the Vector 4Seasons Gen-3, Goodyear is introducing the latest installment in its award-winning range of all-season tires. This latest generation tire will provide consumers with improved snow, wet and dry performance.

“Our designers and engineers faced the formidable task of improving the Vector 4Seasons Gen-2, an all-season tire that has more awards than any other brand[1],” said Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “we are proud to have made the best even better with the Vector 4Seasons Gen-3.”

The all-season segment is one of the fastest growing in the tire industry. Consumers who shop for all-season tires are looking for three primary characteristics – safety in all weather conditions, excellent braking and grip in wet conditions and excellent braking in dry conditions.

Thanks to Goodyear’s Snow Grip technology, the Vector 4Seasons Gen-3 provides improved grip for better handling on snow. The large amount of sipes at the center of the tire’s tread provide for better snow biting, improving handling on snow by 5% in comparison to the previous generation of the tire.[2]

Goodyear’s Dry Handling technology provides strong crown and shoulder blocks that reduce the deformation of the tire during heavy maneuvers. This delivers 5% better dry braking versus the tire’s previous generation.[3]

The Vector 4Seasons Gen-3 also maintains its predecessor’s impressive level of aquaplaning resistance thanks to Goodyear’s Aqua Control technology, which uses deep and wide grooves to improve water dispersion.

The new Vector 4Seasons Gen-3 was introduced as of April 2020, with 65 new SKUs to be progressively introduced in 2020 and further SKUs to follow in 2021 and 2022. The tire has also received a number of OE approvals, with fitments planned for later this year on vehicles such as the Peugeot 2008/3008/5008, DS3 Crossback and DS7 Crossback. Several additional Goodyear fitments for other original equipment manufacturers will follow this year.

[1]Based on 34 tests conducted by 18 leading and independent European tire magazines from January 2015 to December 2019. The calculation is based on the number of tests Goodyear won in the all-season segment versus all competitors tested. More information is available at https://www.goodyear.eu/en_gb/consumer/legal-disclaimer-test-claims.html.

[2] Internal test, size 205/55R16 91V on VW Golf.

[3] Internal test, size 205/55R16 91V on VW Golf.