People can submit pictures to the platform by posting a photo or video on Instagram, Facebook, or Twitter with #MyWinterFeelGoodPlace and may be eligible to win a few prizes, including a grand prize for a Goodyear-sponsored winter trip to a destination of choice .

Furthermore, Goodyear has kicked off the campaign in Germany by bringing the magic of winter to life with a giant snow globe that everybody passing by on a crowded city square could walk though and create unique feel good moments to share!

The importance of a ‘feel good place’ can hardly be overestimated. Dr Tsivrikos from University College of London  says, “Locating one’s feel good place can have important psychological benefits for their mood, feeling and overall performance. Because while immersing ourselves in spaces/environments that we consider psychologically safe, people can revitalize their body and mind by distancing themselves from any work related or personal stressors.”

“Next to empowerment, more than anything, this campaign is meant to capture the essence of “Made to Feel Good” and the idea that Goodyear gives you peace of mind wherever you want to go, regardless of the circumstances”, says Alexis Bortoluzzi, Marketing Director Consumer EMEA Goodyear Dunlop. “Especially since we are already seeing signs of early winter across Europe, we are looking forward to all of the beautiful images this year’s winter will bring.”