In Luxembourg, founded in 1985, ALD Automotive is the market leader in sustainable mobility solutions, including fleet electrification, fleet management, short and medium-term rental for the professional sector and private leasing.

By bringing together complementary skills and expertise, the group saw the opportunity to improve future mobility. This new brand pursues this goal by defining the company's unique positioning in the market, highlighting what makes it different and the value it brings to different customers. The promise of this new brand is to "make life flow better" by ensuring simpler, smarter and more sustainable mobility.

The new Ayvens Group is emerging as the world's leading player in sustainable mobility. With the world's largest multi-brand fleet of electric vehicles out of a total of 3.4 million vehicles under management, the company aims to lead the way towards the goal of net zero emissions and to continue the sector's digital transformation.

The new brand creates a strong identity for the grouping of two well-known players in the sector, notably through :

A new name and a symbol

Ayvens is a name that sticks in the mind, simple yet statutory, a name that points the way forward. It's accompanied by a logo that represents the two companies coming together to form a single team, working together towards a common goal, with a strong, stable foundation at its base, and a fluid, rising shape symbolizing progress and dynamism.

The new name is strongly supported by the group's majority shareholder, Société Générale.

A new graphic identity

The graphic identity conveys energy thanks to a friendly, modern typeface, but also thanks to vibrant, unique colors inspired by the natural environment and created to stand out in the market.

The visuals chosen breathe joy and dynamism, capturing the very essence of mobility by highlighting it through magnificent moments anchored in everyday life.

A new brand slogan

"Better with every move" reflects the company's core mission of ensuring better mobility through continuous progress for customers, businesses and the planet.

"Ayvens is the name of the new group created by the integration of LeasePlan and ALD.

By combining the strengths and expertise of two of the world's leading players, Ayvens becomes the global leader in sustainable mobility.

Today, Ayvens manages a total fleet of 3.4 million vehicles worldwide, including over 20,000 in Luxembourg.

Behind this change, our promise to the Luxembourg market remains unchanged: to bring value to our customers and offer them a quality experience, with consistency and reliability," explains Dominique Roger, Managing Director of Ayvens Luxembourg.

Discover our new website: https://www.ayvens.com/fr-lu