Apex Group to acquire Luxembourg’s ALFI Partners


Apex Group Ltd. (“Apex Group” or the “Group”), a global financial services provider, announces today the acquisition of third party marketer, ALFI Partners.

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  • Peter Hughes

    Peter Hughes, Founder and CEO of Apex Group

ALFI Partners promotes a selection of leading international asset management firms to qualified investors. Through ALFI Partners’ network, the business enables European investors and nonEuropean quality asset managers to meet and build productive relationships over time.Since its creation, over EUR €20 billion have been invested through ALFI Partners across all asset classes and geographical regions.

ALFI Partners brings notable additional experience to Apex Group’s existing distribution capabilities in Europe with the addition of eight employees in three European offices in Luxembourg, France and Switzerland, active in seven continental European countries and speaking six languages.

It will join FundRock Distribution, an existing subsidiary of the Apex Group, authorised by the Luxembourg regulator, the CSSF, to act as investment adviser. ALFI adds to FundRock Distribution’s existing presence and sales resources across Europe including Switzerland and further strengthens FundRock’s current presence in France, and distribution capabilities in this market.

Through this acquisition,ALFI Partners’ clients will benefit from Apex Group’s global perspective, access to a network of local experts and a wide range of services provided through a single relationship, offering efficient, scalable solutions which enable growth and expansion into new jurisdictions.

This announcement follows a series of high profile distribution appointments for FundRock this year, including Royal London Asset Management and Fundsmith and the establishment of a new presence in the Netherlands.

Peter Hughes, Founder and CEO ofApex Group, comments:“Accessing EU investors has never been more complex and costly for non-EU managers, driving demand for our local market presence and insight, paired with global connectivity. This acquisition signals our continued commitment to help managers tackle the increasingly complex regulatory requirements of crossborder fund distribution and support their asset raising activities. With the addition of ALFI Partners, we will continue to evolve our distribution offering for clients, providing a flexible and economical go to market solution, including streamlined access to fund platforms, fund distribution support and direct representation.”

François DEFFERRIERE, Founding Partner at ALFI Partners further adds: “We are excited to be joining Apex Group, whose existing distribution capabilities will enhance our cross-jurisdictional reach and strengthen our ability to offer clients a substantial, well-capitalised solution underpinned by decades of experience.”


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