Accompanying users through the metaverse
“The Orange Digital Centers are support and development centers for digital skills that already exist elsewhere in the physical world,” explains Corinne Lozé, CEO Orange Luxembourg, during a press conference organized in the metaverse. “Considering the stakes inherent in the development of metaverses, it seemed important to us to open up such a space at the heart of these virtual environments, to allow us to explore the possibilities that this opens up, but also to help users take their first steps in this virtual reality. And in addition, a physical Orange Digital Center will also open in September in Luxembourg City.”

Although we talk a lot about the metaverse, many players are still struggling to understand this environment which mixes many technological approaches. Through this virtual ODC, Orange wants to invite economic players and start-ups to discover the possibilities offered by the metaverse. On the other hand, it wishes to make users aware of good practices and the dangers associated with these environments.

Support innovation, promote best practices
“We are convinced that everyone will be encouraged to evolve in these spaces in the future. As a major player in communication and digital, it is important for Orange to position itself in the metaverse but also to help our customers find their place in this space,” explains Barbara Fangille, Head of communication Orange Luxembourg. “These technologies will allow the development of new immersive experiences, and to consider other ways of interacting. Anticipating and getting a good understanding of the technology should allow people to evolve in them with complete peace of mind or to prevent certain possible abuses. It is our social responsibility to allow everyone to adopt good practices related to the use of technology.”

At the heart of this virtual Orange Digital Center, visitors will find a wide variety of content, such as conferences related to technological innovation, but also others aimed at explaining what is the metaverse, raising awareness about the dangers and possibilities that this environment represents.

A Luxembourg metaverse easy to access
The Luxembourg Metaverse presents itself as a virtual reality space accessible to all. This Orange Digital Center is the second space inaugurated by Orange Luxembourg in the heart of the Luxembourg metaverse. The operator has already opened a first shop there at the end of June. “The benefit of the Luxembourg Metaverse is that it is accessible to everyone, ideal for discovering this virtual reality without having to be exposed to more complex technologies such as crypto or NFTs. You can access it in a few clicks and you can easily walk around it, whether or not you have a virtual reality headset,” explains Barbra Fangille, Head of Communication at Orange Luxembourg. “Through this laboratory, we want to meet a wide variety of users.”