Adapti raises 500K euros
Adapti was born as a final project of the MBA of its co-founders, Antoine Granjon and Bastian Jakobsen. Originally designed as a way to use the data collected online to the direct benefit of internet users,the project quickly grew big.
The company was officially launched in 2016, three months after the co-founders’ graduation. Now the startup keeps
getting attention, and for good reasons! The tool, that can be installed on any website, allows to customize it in real-time for every user. Indeed, Adapti can detect and understand the tastes and habits of each user and determines the most appropriate product or service. Easy to install and to use, it uses machine learning algorithms to show the best content at the right time.
And it works! The team has proved that their tool actually improves the performances of websites, especially in terms of conversion rate and average basket. They have already convinced big names and are proud to count Intermarché and Chevignon among their clients. Nonetheless, one of the big advantages of Adapti is that it is relevant for large as well as small websites. For that matter, the team is happy to have chosen the Grand Duchy to launch their startup: ”Luxembourg has been a remarkable test market for us because corporate executives are easily reachable. It is also easy to get known and gain exposure in the ecosystem. » confirms Antoine Granjon, co-founder and CEO of Adapti.
After two years spent building and testing their product, the Adapti team wants to reach its next level. This seed funding of 500.000 euros will allow the startup to expand the sales team and make their product ready for the mass market. « We want to allow anyone to register an account and start personalizing with full autonomy thanks to Adapti.” adds Antoine Granjon. The international expansion will be for a second phase.
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