ICCA is the global association leader for the international meetings industry and specializes in the international association meetings sector, offering unrivalled data, education, communication channels, and business development and networking opportunities.

For its 59th edition of the ICCA Congress, the event is being transformed into a hybrid experience. The interactive Congress “Road to Kaohsiung” is inviting the entire global ICCA community to connect with each other and explore new ideas, formats, and technologies.

From November 1st to 3rd , live event will take place in key regional hubs: Cape Town, Kuching, Latin America, Luxembourg, Malaga, North America, Riyadh and Seoul.

BCE, a European leader in media services, system integration and software development in the areas of television, radio, production and postproduction, telecommunication, and IT, will ensure the coverage and live streaming of the European regional hub in Luxembourg.

BCE production team will be on site with its HD (High Definition) outside Broadcast vehicle to cover the two studio sets with camera crews, video and Visio conference engineers, 4K cameras, lights and high-quality audio systems.

Prior to the event the infographic team prepared all the templates and titles to ensure the perfect branding of the event according to the ICCA Congress.

Due to the pandemic, the studio sets will be in communication with speakers located on remote locations. The interaction between the studio and the externals will be orchestrated by BCE’s producer.

“Producing major media events, our teams are able to manage large scale events,” explains Xavier Thillen, Head of Production & Digital Media Operations at BCE. “With our numerous references in live streaming digital conferences, we can deliver high quality programs to the world.”

For the live streaming, BCE will rely on its subsidiary: Freecaster.  Its extended CDN (Content Delivery Network) with strong partners will ensure the perfect availability and quality of the event for all the viewers. In addition, the adaptative bitrate of the player will allow any viewer to follow the live stream regardless of their connection speed.

“With its global footprint and prestigious speakers, it was paramount for the ICCA to find a partner which can deliver high quality and seamless services. Our experience, media professionals, state-of-the-art production means combined to our rock-solid streaming platform is the perfect match for the ICCA” Concludes Xavier Thillen.