RTL Luxembourg and atHome Group enter into a strategic partnership

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RTL Luxembourg and atHome Group have joined forces to offer content to a common audience. 

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24/11/2021 | Partenariat
  • AtHome

Since October, RTL has been broadcasting the ads of atHomeTV and LuxautoTV on its TV channel. All property and car advertisements are also available on the websites RTL.lu, RTL 5 minutes et RTL Today

A partnership between the two groups that is being rolled out in several stages. 

A selection of advertisements is broadcast on RTL Télé Lëtzebuerg in the two programmes atHomeTV and LuxautoTV, 4 hours a day. Viewers can scan the QR codes displayed on the screen to then check the detailed advertisements online. At the same time, a commercial agreement has also been concluded between the two groups. It is now the IP Luxembourg agency, the agency for all the RTL group's media in Luxembourg, which is responsible for marketing the Luxauto brand to advertisers in Belgium. 

"Our partnership with RTL allows us to respond even better to the needs of our real estate and automotive clients. We offer them an additional and highly qualified audience to support the development of their activities", says Soufiane Saadi, CEO of atHome Group.

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