New brand "Les Vignerons de la Moselle"

fr en de

For almost 100 years, the majority of Luxembourg winegrowers have been working together in a cooperative system. With the launch of their new brand “Les Vignerons de la Moselle”, the more than 200 winegrowing families are starting a new chapter.

<< Back
  • LesVigneronsDeLaMoselle TableMoment

A new strategy has been developed on the basis of in-depth customer surveys and corresponding workshops. The result is a new brand: “Les Vignerons de la Moselle”, characterized by respect, authenticity and passion.

Respectful in its treatment of nature, which is the winemaker’s most precious asset. Each winegrower places particular value on the preservation of his environment, especially his vines, which form the backbone of his existence.

Authentic because the main focus is clearly on the winegrower who comes to the fore. He is the human link between the vine and the consumer. But the authenticity is above all reflected in a genuine and honest Luxembourg product.

Passionate because enthusiasm for this profession is indispensable. The enthusiasm that these excellent wines generate among consumers is also an important component of the new brand.

These character traits are illustrated by the entirely new packaging. The seven AOP* wines present themselves in a modern, friendly and refreshing design. The transparent bottle, which is untypical for Luxembourg wines, underlines the lightness and freshness of these wines. The face of the winegrower, on the other hand, adds a human touch and symbolizes closeness to the producer. In addition, the winegrower’s signature on the label adds to the authenticity. The
back label also has a new look. In addition to the wine description, it provides information on the drinking temperature, flavor and wine accompaniment.

“Les Vignerons de la Moselle” features seven grape varieties. From the sparkling Elbling, over Rivaner, Pinot Luxembourg, fresh Auxerrois, fine Pinot Blanc and Pinot Gris to the typical Riesling.

All wines also bear the Luxembourg AOP seal of approval and thus stand for the highest quality made exclusively from Luxembourg grapes.

*Appellation d’Origine Protégée

Back to top  | << Back

Communiqués liés

ICDA - Kazchrome-01 (002)
23/09/2021

ERG’s Kazchrome awarded ICDA’s Responsible Chromium Labe...

Kazchrome, the world’s largest ferrochrome producer by chrome content, has bee...

Eurasian Resources Group
Sam Davis vice-president of products of G-Core Labs (002)
23/09/2021

G-Core Labs has launched 3 new points of CDN presence in CIS...

G-Core Labs, the international cloud and edge solution provider, continues to ex...

G-core Labs
LUXHUB granted AISP and PISP status
23/09/2021

Luxhub obtient le statut AISP/PISP

Ces agréments permettent à la Fintech d’étendre ses solutions d’Open Bank...

luxhub
Mélanie Eren
22/09/2021 Personnalités

Recrutement de Me Mélanie Eren

Me Mélanie EREN, 26 ans, a rejoint l’étude DSM Avocats à la Cour en qualit...

DSM
Pawel3
22/09/2021 Personnalités

PwC Luxembourg strengthens its Transfer Pricing team’s lea...

PwC Luxembourg is proud to announce the direct admission of new tax partner, Paw...

PwC
Crystal Park
21/09/2021 Personnalités

Une nouvelle équipe de direction pour déployer la stratég...

Catherine Baflast devient managing partner à compter du 1er octobre 2021....

PwC

Il n'y a aucun résultat pour votre recherche

We use cookies to ensure the best experience on our website. By accepting you agree the use of cookies. OK Learn more