KBL epb rebrands as Quintet

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Pan-European private banking group introduces new name and corporate identity, reflecting partnership approach to wealth management.

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16/01/2020 |
  • Quintet Private Bank (artist rendering) (002)

KBL European Private Bankers, founded in Luxembourg in 1949 and operating in 50 cities across Europe, is now “Quintet.”

The group’s new name and corporate identity – which were unveiled today – have been introduced at a time when it is making major investments to unlock its enormous growth potential, including by expanding its service offering and extending its global reach.

The pan-European private banking group as a whole has been renamed “Quintet Private Bank.” KBL Luxembourg, the private bank in the Grand Duchy, has been rebranded as “Quintet Luxembourg” and KBL España as “Quintet España.”

The group’s long-established affiliates in other markets will continue to operate under their current brand names – while each will also be identified as “a Quintet private bank.” Those brands include Brown Shipley (UK), InsingerGilissen (Netherlands), Merck Finck (Germany) and Puilaetco (Belgium and Luxembourg), which has been shortened from the previous “Puilaetco Dewaay.”

Everywhere Quintet operates, all of its brands will adopt a shared corporate identity, illustrated by five interlocking rings. Inspired by music’s universal appeal and reflecting the group’s partnership approach, the Quintet name is a symbol of the five senses and five fingers on a hand – combining the female number two with the male number three, representing all human beings.

“Our new name speaks to who we are as a firm and how we deliver value to people,” explained Jakob Stott, CEO, Wealth Management. “Like a musical ensemble, we bring together different viewpoints and diverse perspectives so we can meet our clients’ needs and earn their trust by always doing the right thing for them.

“Quintet is a private bank for people who see the world differently, who seek a partner like us, committed to protecting and growing their wealth as if it were our own,” he said. “Combining agility and security, we focus on what matters most to the individuals and families we serve so they can invest in a richer life, however they define it.”

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