2be.lu Investments becomes a cornerstone investor in the latest round of promising e-commerce startup for mums Sprii


2be.lu Investments a Luxembourg early stage VC fund becomes a cornerstone investor in the latest round of Sprii - one of the most promising e-commerce startups in the Middle East.

<< Back
05/09/2019 |
  • Sprii - 2018 4Q - 2be.lu  Sprii meeting Jan 2019 (002)

Sprii raised a $8.5 million in funding in the latest round as it accelerates its expansion across the Middle East and invests in new technology and recruitment to further enhance their customers’ experience.

2be.lu Investments has invested in all rounds starting from 2015. During these years Sprii showed excellent results and today Sprii is a multi-million dollar business with 100+ employees and strong presence in the Middle East region.

Sprii is an online marketplace which connects mums to their favourite global brands. The fundraising follows the company’s successful debut in Saudi Arabia earlier this year, with the latest injection of funds earmarked to support further expansion into Kuwait, Oman and Bahrain. The technology platform is currently delivering 20% month-on-month growth, earning them a reputation as one of the most dominant forces within the regional e-commerce mum and baby market.

“The success of Srii was assured by a combination of a viable business model and a great execution by a professional team led by Sprii’s founder Sarah Jones ”– said Alexander Tkachenko, Managing Partner of 2be.lu Venture Capital fund. “The new investment will give a boost to SPRII allowing both international expansion and growth of the customer base”

Sprii’s inventory-free model has always been positive point for the business, as it has allowed an agility to move and scale at an incredibly fast pace. Sprii doesn’t manage inventories directly, instead the site connects directly to partner inventory and provides impeccable customer support, including same-day deliveries and a 14-day return policy, which has proved a winning formula for both customers and investors alike.

“It’s a usual approach for 2be.lu to build a long term relationship with early stage startups and help them grow into market leaders. We are helping them not only with investment but also with business experience, legal, financial and operational support.” - said Alexander Tkachenko, founder and Managing Partner of 2be.lu.

To date, Sprii has raised over $13m of investment, which has enabled them to recruit the best tech and marketing talent to fuel this regional expansion. Expert hires within the fields of big data and analytics, combined with a renewed focus on strategic business development, are expected as a result of this latest funding round.

“Having a support of 2be.lu is very important for Sprii. The new investments will give us an opportunity to continue to deliver exceptional services for our customers, expand to new regions and scale the project” - said Sprii Founder, Sarah Jones.

Back to top  | << Back

Communiqués liés

Sophia Lim Alain Dehaze 2019 (002)
19/09/2019 Evènements

The Adecco Group accompagne la prochaine génération de dir...

Sophia Lim, 24 ans, de Hong Kong, a été nommée Global CEO for One Month et tr...

1 - John Psaila on stage with opening plaque (002)

Deloitte vise un avenir prospère avec l'ouverture de son em...

En présence du Premier ministre Xavier Bettel, près de 300 invités et représ...

MoU signing ceremony LuxSE CICC (002)

Luxembourg Stock Exchange teams up with China International...

The Luxembourg Stock Exchange (LuxSE) has signed a Memorandum of Understanding w...

Bourse de Luxembourg
Roxane Haas (002)

PwC Luxembourg publishes latest report on banking trends and...

PwC Luxembourg has just published the fourth edition of “Banking in Luxembourg...

ERG photodudau (24) (002)

Eurasian Resources Group supported the first ever Kazakh mee...

Eurasian Resources Group (ERG), a leading diversified natural resources group he...

Eurasian Resources Group
BCE-Freecaster Tomorrowland2019 PR (002)

Freecaster réalise le streaming en direct de Tomorrowland 2...

Après avoir réalisé le streaming en direct du festival Tomorrowland depuis 20...


Il n'y a aucun résultat pour votre recherche

We use cookies to ensure the best experience on our website. By accepting you agree the use of cookies. OK Learn more