The category “Best Brand of the Year” rewards the brand with the strongest identity in Luxembourg thanks to its longevity, its values, a specific innovation and thanks to a strong communication campaign conducted during the past year.

When many communicate on their product offer, ING chose emotion as a strategy. By giving its clients the possibility to be serene and independent about the management of their finance, ING allows them to also follow their heart. “ING is at my side. I follow my heart.”

ING is proud to have received the Jury’s recognition for this campaign developed in partnership with nvision.