To celebrate the great partnership, Goodyear and FC Bayern Munich have produced a video TV spot (https://www.youtube.com/channel/UCVF5W0gqmcT4h2Ex_u8zIRg) featuring the greatest names of the famous German football club, underlining the motto both brands have in common: “To become the best, you have to go the extra mile”.

The video emphasizes Goodyear’s and FC Bayern Munich’s determination and their teams’ efforts to work towards one goal. “It shows the hard training of the German club’s players, determined to conquer the pitch, as well as the passion of Goodyear’s Research & Development team, focused on delivering award winning high performance tires”, said Martijn de Jonge, Goodyear Brand Director EMEA.

Goodyear and FC Bayern Munich are both centenary brands, whose passion for winning has made them internationally-known and respected.

The platinum partnership had been announced end 2015, in the presence of key players of FC Bayern Munich.